Primarily we are coffee lovers, who like to not just make better coffee but also make coffee world better.

It all began with COVID. When COVID locked down forced us to change the way we consumed coffee, we realized how critical high quality beans and roast freshness are in achieving the highest quality of cup. We also realized how coffee roasting is a gate keeper and a constraint in achieving supply chain efficiencies and equitable society in the coffee world. So, we came together to marry the decades of speciality coffee experience with technology, and supply chain with a vision to make top quality beans and coffee roasting capability accessible to everyone in the world, and a mission to make every cup of magical.